Séfr, a brand born in the eclectic streets of Malmö, Sweden, stands as a testament to refined simplicity and timeless style, with a touch of 70s flair, in the contemporary fashion landscape. Witnessing Séfr's evolution from a vintage store into a full-fledged luxury clothing label that masterfully balances classic and contemporary elements has been nothing short of exemplary. Founded by Per Fredriksson and Sinan Abi, Séfr initially captivated the local market with its unique vintage finds before transitioning into creating its own line, marked by understated elegance and attention to detail.
