The pioneers of the perfect sandal. It is the Birkenstock family, founders of the eponymous brand, who introduced the first flexible insole to the market, bringing comfort to the modern man's look. Since 1774, when Johann Adam Birkenstock took the first steps in the shoemaking business, each footwear has been distinguished by its functionality and its ability to support the foot and posture. "A bed for the foot" is the slogan of the sandal that has won over generations and is now chosen across the board to complete relaxed and cool outfits.