Hoka One One is a sportswear company that designs running shoes. It was founded in 2009 in Annecy, France by Nicolas Mermoud and Jean-Luc Diard, and had been based in Richmond, California before it was acquired by Deckers Brands in 2013. Hoka first gained attention in the running industry by producing shoes with oversized midsoles, dubbed "maximalist" shoes, in contrast to the minimalist shoe trend that was gaining popularity at the time.
