Founded in 1906, New Balance has become a household name worldwide for its no-nonsense sneakers and sportswear. The Boston-born label, which originally got its start creating arch-support insoles, is dedicated to creating comfortable, reliable, and high-performance sporting goods that allow all athletes to achieve their goals—both big and small. The brand’s distinctive aesthetic and easily recognizable “N” logo appear across designs like the signature 574 sneaker, while new color palettes and silhouettes continue to emerge in line with the here and now of sneaker culture. With over a century of expertise, New Balance crafts the perfect balance of function and fashion in its contemporary sneakers and activewear.
