The North Face got its start in 1966 as a small shop selling hiking and climbing equipment in San Francisco's North Beach neighborhood. The mountaineering brand has since expanded its offerings, providing an array of technical outdoor gear and apparel inspired by their mantra: “Never Stop Exploring.” The label sources recommendations from athletes to continually improve its specially engineered goods, constructed with the latest, most innovative materials to ensure performance even in extreme environments. Named after the most challenging side of the mountain, The North Face delivers maximum efficiency for minimal obstacles.
