We have always aimed to be a solid presence in streetwear, fashion, and luxury for our city, as well as a cultural reference point for our community. Step by step, a small team has grown alongside our brand identity and the trust of our customers.

The Maison Operative project began in 2014.
What has always driven us to become who we are today is our passion for this job and for the industry. We breathe fashion, we believe in it, and this dedication has constantly pushed us to stay one step ahead of emerging fashion trends.

As an inevitable result of this journey, a new era began in 2019 when we opened our beautiful new store. Located on one of the city's main streets, our two-floor contemporary space was finally ready. The concept behind it was inspired by vintage pinball machines. Just as they mix movement and design, we played with architectural elements and aesthetics to reflect our identity. We are always striving to pass this creative spirit on to our customers through innovative proposals that blend textures and materials to suggest exclusive outfits.

Our brand selection perfectly reflects our ongoing research and innovative taste, always balanced by a classical perspective.